Upcoming Course Dates
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- Very engaging and captivating speaker. Brought in lots of live case studies and spoke about the individual companies that we work for
Prerequisite Courses
None
If you are unsure whether this course is right for you, please contact Miranda Lane (info@financetalking.com)
A virtual equivalent of this course is available.
An online equivalent of this course is available with immediate access.
The following course is closely related to this course.
The courses below will complement your chosen course.
- Initial Public Offers – Specialist Short Online Course
- Rights Issues – Specialist Short Online Course
Introduction to Capital Markets, Financial PR & IR
1-Day Introductory Skills
If you are just getting started in financial PR or investor relations or if you need to understand capital markets and audiences in order to be effective in a corporate communications role, then this course is a must. We will help you see how the capital markets big picture fits together. You’ll understand how and why companies issue shares and bonds, how they are traded and how listed companies are expected to communicate.
Outcomes
- See the big picture – the context for your role
- Get to grips with financial markets jargon
- Communicate with the key players – appreciating how they think and how they operate
- Understand the regulatory framework and the financial calendar.
What's Included
- Breakfast, lunch and snacks throughout the day at one of wallacespace’s lovely venues
- A PDF of your course materials
- A copy of our printed financial glossary
- Briefing papers, online courses and quizzes available after your course via a virtual classroom
- Access to our tutors by phone or email should you have any questions after your course
After the course, you will have access to the following online courses which will help you consolidate your knowledge:
- The Macro-Economic Backdrop
- Introduction to Companies, Funding & the Capital Markets – Essentials
- Initial Public Offers – Specialist Short
- Rights Issues – Specialist Short
What you will learn
- Raising capital – bonds and shares
- Share issues from IPOs to rights issues and placings
- Shareholders – institutional and retail
- Investment game round 1
Capital Markets
- Financial markets and instruments
- Capital markets big picture
- Understanding investors
- The role of investment banks
- Key regulations for listed companies
- Financial calendar requirements
- Investment game round 2
Understanding Investment Performance
- How financial instruments are valued – overview
- Economic indicators, interest rates and exchange rates
- Indices and why they matter
- Bubbles and crashes
- Investment game round 3
- Fund managers and what they want
- Sell-side analysts, rating agencies, credit and other analysts
- The importance of managing expectations
- Financial media relations
- Writing financial news releases
- Investment game round 4
Financial PR & IR
- Corporate communications – key audiences and who talks to who
- Typical reporting lines in-house
- Typical financial communications programme
- Financial communications objectives
- Investment game round 5
Summary and conclusion
- Investment game final prices
- Reading the FT – a tool for understanding the markets
- Where to go from here
How you will learn
Case study work and group exercises will provide long-lasting learning by linking the material to your day-to-day activities and using real life examples. We also make suggestions as to how you can implement what you have learnt after the course – ensuring that you return to your desk in a position to carry out your duties even more effectively.
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